All-weather installation
PURE’s Ingress Protection (IP) rating of IP65 (exceeding the standard IPX5 rating of other brands) enables installation in indoor, semi-enclosed and fully exposed outdoor environments. PURE can withstand general all-weather conditions of wind (dust) and rain. That means it doesn‘t need a protective shield or any additional protection from the elements.
Directional heating
Easily and accurately change the angle via the swivel joint mount for precise heating. The clean wavelength of light is only absorbed by solid objects, transferring heat directly to a person, table or floor rather than heating the air. Heat won’t simply “blow away” in windy or drafty conditions.
Cleaner, greener heat
PURE converts over 90% of input energy directly into radiant heat and operates at a smarter cost per hour. No greenhouse gases or unpleasant odours are emitted, and they don’t require ventilation or a flue.
Instant heat
At the flick of a switch, PURE reaches maximum output in just 20 seconds producing immediate, comfortable heat when and where you need it.
Curved glass-ceramic screen
The only electric infrared radiant heater worldwide fitted with a convex SCHOTT NEXTREMA® glass front. Spreads warmth evenly across an area while minimising light emission. Beautifully resolved with black or white coloured glass.
Design aesthetics
Constructed from premium materials and made with meticulous attention to detail – PURE strikes the perfect balance between innovative styling and technical performance. Available in either black or white PURE is an elegant yet powerful heating solution for all environments.
Maximum heat with minimum light
Carbon fibre elements charged with an electric current generate heat but minimal light, creating a softer, super comfortable heat without the harsh light. PURE provides a subtle, low glow, which doesn’t change the lighting effect of a room or the colour of objects (including food!).
Simple maintenance, ultra durable
No valves, ignition components or burners to maintain or repair. Aluminium chassis means it won’t discolour or tarnish over time and provides superior design, shape and heat transfer.
Ease of use
Single ON/OFF switch, plus two adjustable output levels – 100% and 50%. Can also be integrated with Smart Home Systems – perfect for the connected home.
Easy installation
Dedicated wall & ceiling mounts (which only need two screws to be securely attached), enable subtle placement anywhere.
Award-winning design
Delivers pleasant heat without the distraction. Clean-cut, modern designs and colours easily blend into any decor.
Fast heating
Noticeable heat within milliseconds and 100% heat within 15-60 seconds.
Weather-resistant
All models are certified with an IP rating for protection against dust, splash-water, and wind.
No aggressive red light
Produces a very ambient, modest light based on double carbon heating elements.
High efficiency
Up to 94% of the energy used is turned into ambient heat and transferred directly to nearby people and surfaces for maximum efficiency.
Smart switch
Operate and sync your heater(s) with your smart device (compatible with Alexa and Google Assistant). *Internet connection and additional accessories required
2-year warranty
Our radiant heaters come with an industry leading two-year limited warranty.
